Example of a Simple Twitter Contest for Mobile
A great way to build relationships with fans is to hold a contest that promises a relevant, expensive prize. Dunkin’ Donuts has done just that.
The aim of the contest was to promote Dunkin’ K-Cup Packs, which are basically packs of coffee to use in Keurig® K-Cup® home coffee makers. There was already a lot of enthusiasm about the Packs on Dunkin’s social media channels, and the contest further fueled that.
The core idea was for fans to guess the flavor of Dunkin’s next K-Pack and tweet the guess with the hashtag #NextDDkcup.
Dunkin’ collected all those tweets by searching on the #NextDDkcup hashtag and gave away prizes every day. The daily prizes were 3 $50 mgifts (an mgift is a Dunkin’ gift card which can be sent from the Dunkin’ mobile app through email, SMS or Facebook).
To enhance participants’ interest, Dunkin’ added visual entertainment. Its Twitter profile page initially showed a layer of coffee beans. The beans slowly fell away based on the number of tweets the contest was receiving, and as it did so the new flavor was gradually revealed (see image above).
Our take is that this is a model that can be replicated by smaller businesses easily. Collecting hashtagged tweets is a simple process, as is random drawing. Gradually peeling back an overlay on a profile graphic is achieved with little effort using free graphic editors like Gimp or Inkscape.
So set up your contest today and put the word out about your brand or product!
TMG specializes in mobile marketing, and you can learn more about our offerings here.
Do let us hear from you —
Related Content from Around the Web:
Conducting contests on Twitter is a great way to get your target market engaged and your product exposed to a wider audience. Here’s how to maximize its business growing potential.
Even better, using platforms like Facebook and Twitter to run contests or promotions is a highly effective way to establish your brand, reward your customers, generate sales, and build an ongoing relationship with your larger…
We’ve seen a lot of twitter contests as of late and stumbled across this one that gets our ‘two thumbs up’. Scotiabank has teamed up with Amex to create a social media campaign called The Tweet Escape. Intriguing, right?
