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Mobile Marketing: Give App Gifts from the App Store
Are you revisiting that state of mind where you are confused trying to decide what to give someone for Christmas? Here’s an idea to help you move on to your next state of mind. Gift an app from the Apple App Store. Yes, Apple has reintroduced functionality into the iOS for buying the app of…
Mobile Marketing: Google Play SEO
According to recent buzz, Google Play and the iOS App Store (hereinafter termed “the big two”) are the new search engines. It is therefore appropriate to start paying attention to the literature on how to make one’s app rank high in the search results of the the big two, aka “mobile app seo” (seo =…
Google Play Will Be More Popular by October 2013
Yes, it’s happening as we expected: the Android app platform Google Play is set to record more downloads than the erstwhile title-holder, the Apple App Store. Look at these stats: At the present time, the total number of Apple app downloads is more than the Google Play downloads: HOWEVER, people are downloading apps from Google…
Mobile Marketing: Amazon Smartphone to Challenge iPhone, Android
Internet-based retail industry giant Amazon is set to kick off its own smartphone. Sources acquainted with Amazon’s intentions tell Bloomberg that the organization is now looking for numerous wireless technology patents to lay the groundwork for production of the actual device. Although not much is known of the pending program for the time being, it…
Mobile Marketing: Mobile Payments Growing Fast
The amount of money being paid from mobile phones is growing at an astounding rate. Forrester Research recently concluded a study which listed mobile payments for 2012 and projected mobile payments up to 2017. The staggering figures are shown here in our latest minfographic: To read more about the Forrester study on their website, go…
Mobile Marketing: An Example of Excellence
Starbucks is the best example of how a business has embraced mobile technology and run with it. It is no wonder that it was awarded the 2012 Marketer of the Year title, the highest honor bestowed by the MobileMarketer.com website. What makes Starbucks a clear champion is the business’s thorough, 360-degree mobile advertising strategy that…
