A Mobile Marketing Cartoon
Similar Posts
Mobile Marketing Infographic: Preferred Text Messages
Responsys, a marketing and advertising services provider, recently surveyed consumers on merchant’s email lists regarding their desire to receive text messages during the holiday season. Our below infographic displays the results: But if you are a…
TV Advertisers: How to Increase Viewer Engagement 45%
TV viewers are increasingly using their mobiles to access the Internet when prompted to do so by the programs they are watching (this is called “using the second screen”, by the way). One application that enables this is Shazam. Shazam is an audio identification and tagging tool that mobile users upload into their phones from…
Mobile Marketing Tip: Engage Users with a Worthy Cause
Today’s users and web visitors have almost universally developed an allergy to any attempt by companies to be friendly, just as individuals often lose faith in love after being led up the garden path by a string of boyfriends or girlfriends. It therefore often helps a marketer to prove his good intentions by encouraging prospects…
Mobile Website Designs: The Must-Have Features
I am sure you are aware that an increasing number of people are surfing the web via their smartphones (Google, on the basis of a study, says that by 2013, more people will access the web from smartphones than from PCs). Most businesses are aware of this and have started to create their mobile websites…
Mobile Marketing: Anatomy of a Winning Mobile App
There are more than a million mobile apps available (at the time of this writing) for the iPhone and Android phones combined, but only some of them are downloaded in the hundreds of thousands. Here is a deconstruction of a wildly successful mobile app: “Auto Trader Mobile” Dealer Portal App for the iPhone . This…
Mobile Marketing: The Text Messaging Laws to Follow to Avoid Fines
If you employ text marketing (i.e., marketing with text messages), then it is vital that you follow the rules of the Telephone Consumer Protection Act (TCPA), unless you actually like being fined millions of dollars. The possibility of being fined is not distant but very real. Case in point: Jiffy Lube. Jiffy Lube failed to…
