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Mobile Marketing: Augmented Reality
Mobile marketing appears in friendly places, this time on your glass of Guinness! This is an example of “Augmented Reality”, one of the more recent methods employed by wealthier advertisers in their mobile marketing campaigns. The “reality” is that you’re in your favourite bar about to order a beer (or ale or whatever… don’t ask…
Mobile Marketing: Mobile Banking for Millions of Everyday Indians
In India, from next month onwards, anyone with even a basic mobile phone will be able to perform key banking transactions from it by entering the service code ‘*99#.’ The transactions that will be enabled at the present time are funds transfer, merchant payments and checking a bank account balance. The service will initially be…
Announcing the Discovery of the Minfographic
The majority of today’s infographics each contain a large, diverse collection of information. Let’s have a look at some typical infographics. below is a screenshot take from the Google Images results of the keyword “infographic”, with the dimensions of the full size of each infographic annotated over it. And then, there’s this fact: Industry reports…
Mobile Marketing: An Example of Excellence
Starbucks is the best example of how a business has embraced mobile technology and run with it. It is no wonder that it was awarded the 2012 Marketer of the Year title, the highest honor bestowed by the MobileMarketer.com website. What makes Starbucks a clear champion is the business’s thorough, 360-degree mobile advertising strategy that…
Mobile Marketing: No MoJo at the Super Bowl
Don’t think for a moment that large corporations always get mobile marketing right. They totally underperformed during the Super Bowl.
Facebook Advertising: Easy SMB Ads
Facebook has introduced a quick and easy way to set up ads asking viewers to “Like” a page. As of the time of this writing, it has been provided to a limited number of SMB pages (defined as pages with less than 10,000 fans), with the assurance that all SMB pages will have the functionality…
