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Mobile Marketing: Augmented Reality
Mobile marketing appears in friendly places, this time on your glass of Guinness! This is an example of “Augmented Reality”, one of the more recent methods employed by wealthier advertisers in their mobile marketing campaigns. The “reality” is that you’re in your favourite bar about to order a beer (or ale or whatever… don’t ask…

Mobile Marketing: Mobile Banking for Millions of Everyday Indians
In India, from next month onwards, anyone with even a basic mobile phone will be able to perform key banking transactions from it by entering the service code ‘*99#.’ The transactions that will be enabled at the present time are funds transfer, merchant payments and checking a bank account balance. The service will initially be…

Mobile Website Design: What’s the "Redirect Script"?
When you you buy a mobile website design, it has to come along with a “redirect script” that should be installed in your regular website. In this 2-minute video, I explain in simple terms what this script is. If you stay on to the end, you’ll catch an unbelievable free offer. Start watching now! …

TV Advertisers: How to Increase Viewer Engagement 45%
TV viewers are increasingly using their mobiles to access the Internet when prompted to do so by the programs they are watching (this is called “using the second screen”, by the way). One application that enables this is Shazam. Shazam is an audio identification and tagging tool that mobile users upload into their phones from…

Mobile Marketing Infographic: Preferred Text Messages
Responsys, a marketing and advertising services provider, recently surveyed consumers on merchant’s email lists regarding their desire to receive text messages during the holiday season. Our below infographic displays the results: But if you are a…

Mobile Marketing: Keep Restaurant Customers Happy
A wonderful idea for restaurants: put QR codes on your napkins and engage customers with website content while they are waiting for their order! The web content should be primarily entertainment, usually an online game branded with the restaurant’s identity. For instance, if the restaurant has a mascot, it could be a prominent character in…