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Mobile Marketing: Augmented Reality
Mobile marketing appears in friendly places, this time on your glass of Guinness! This is an example of “Augmented Reality”, one of the more recent methods employed by wealthier advertisers in their mobile marketing campaigns. The “reality” is that you’re in your favourite bar about to order a beer (or ale or whatever… don’t ask…
Mobile Marketing: Amazon Smartphone to Challenge iPhone, Android
Internet-based retail industry giant Amazon is set to kick off its own smartphone. Sources acquainted with Amazon’s intentions tell Bloomberg that the organization is now looking for numerous wireless technology patents to lay the groundwork for production of the actual device. Although not much is known of the pending program for the time being, it…
Tablets Bring More Traffic than Smartphones
Yes, the numbers are in. On average, tablets are bringing in more traffic than smartphones. The Adobe Digital index, compiled from more than 100 billion visits to more than 1,000 websites worldwide, shows that global tablet traffic surpassed global smartphone traffic by 1% in February 2013. This is the first time in the history of…
Mobile Marketing: No MoJo at the Super Bowl
Don’t think for a moment that large corporations always get mobile marketing right. They totally underperformed during the Super Bowl.
iCloud Outage: Apple’s Decline Shows
On Wednesday June 20, many users of Apple’s iCloud service experienced an outage. In my opinion, this is an early sign of what we all know in our hearts is going to happen: the decline of Apple. The remarkable, brilliant Steve Jobs was the eyes of the Company, and those eyes had a distance vision…
Mobile Marketing: Time Spent on the Mobile Web
E-marketer has come out with a report on how long US residents spend on each day viewing the different types of media. Here is a graphic describing the findings: Mobile web viewing is clocking in at a respectable one hour and 22 minutes, and this is more than the time spent perusing print media. At…