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Mobile Marketing: Keep Restaurant Customers Happy
A wonderful idea for restaurants: put QR codes on your napkins and engage customers with website content while they are waiting for their order! The web content should be primarily entertainment, usually an online game branded with the restaurant’s identity. For instance, if the restaurant has a mascot, it could be a prominent character in…

Mobile Marketing: An Example of Excellence
Starbucks is the best example of how a business has embraced mobile technology and run with it. It is no wonder that it was awarded the 2012 Marketer of the Year title, the highest honor bestowed by the MobileMarketer.com website. What makes Starbucks a clear champion is the business’s thorough, 360-degree mobile advertising strategy that…

Mobile Marketing: Mobile Payments Growing Fast
The amount of money being paid from mobile phones is growing at an astounding rate. Forrester Research recently concluded a study which listed mobile payments for 2012 and projected mobile payments up to 2017. The staggering figures are shown here in our latest minfographic: To read more about the Forrester study on their website, go…

Mobile Marketing: Mobile Banking for Millions of Everyday Indians
In India, from next month onwards, anyone with even a basic mobile phone will be able to perform key banking transactions from it by entering the service code ‘*99#.’ The transactions that will be enabled at the present time are funds transfer, merchant payments and checking a bank account balance. The service will initially be…

Facebook Advertising: Easy SMB Ads
Facebook has introduced a quick and easy way to set up ads asking viewers to “Like” a page. As of the time of this writing, it has been provided to a limited number of SMB pages (defined as pages with less than 10,000 fans), with the assurance that all SMB pages will have the functionality…

Mobile Marketing: Google Play SEO
According to recent buzz, Google Play and the iOS App Store (hereinafter termed “the big two”) are the new search engines. It is therefore appropriate to start paying attention to the literature on how to make one’s app rank high in the search results of the the big two, aka “mobile app seo” (seo =…