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Mobile Marketing: An Example of Excellence
Starbucks is the best example of how a business has embraced mobile technology and run with it. It is no wonder that it was awarded the 2012 Marketer of the Year title, the highest honor bestowed by the MobileMarketer.com website. What makes Starbucks a clear champion is the business’s thorough, 360-degree mobile advertising strategy that…
Facebook Advertising: Easy SMB Ads
Facebook has introduced a quick and easy way to set up ads asking viewers to “Like” a page. As of the time of this writing, it has been provided to a limited number of SMB pages (defined as pages with less than 10,000 fans), with the assurance that all SMB pages will have the functionality…
Mobile Marketing: Footprints of the Stealth “iPad Mini”
Apple has not made an announcement about it, but expert computer industry trackers have for some time seen unmistakable footprints in supply chain sands… there is an “iPad Mini” in the works, with a screen size between 7 and 8 inches. Analysts predict the launch will be in September, and most probably in China, where…
Mobile Marketing: Amazon Smartphone to Challenge iPhone, Android
Internet-based retail industry giant Amazon is set to kick off its own smartphone. Sources acquainted with Amazon’s intentions tell Bloomberg that the organization is now looking for numerous wireless technology patents to lay the groundwork for production of the actual device. Although not much is known of the pending program for the time being, it…
iCloud Outage: Apple’s Decline Shows
On Wednesday June 20, many users of Apple’s iCloud service experienced an outage. In my opinion, this is an early sign of what we all know in our hearts is going to happen: the decline of Apple. The remarkable, brilliant Steve Jobs was the eyes of the Company, and those eyes had a distance vision…
Mobile Marketing: Keep Restaurant Customers Happy
A wonderful idea for restaurants: put QR codes on your napkins and engage customers with website content while they are waiting for their order! The web content should be primarily entertainment, usually an online game branded with the restaurant’s identity. For instance, if the restaurant has a mascot, it could be a prominent character in…