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Mobile Marketing: Amazon Smartphone to Challenge iPhone, Android
Internet-based retail industry giant Amazon is set to kick off its own smartphone. Sources acquainted with Amazon’s intentions tell Bloomberg that the organization is now looking for numerous wireless technology patents to lay the groundwork for production of the actual device. Although not much is known of the pending program for the time being, it…
Mobile Marketing: Keep Restaurant Customers Happy
A wonderful idea for restaurants: put QR codes on your napkins and engage customers with website content while they are waiting for their order! The web content should be primarily entertainment, usually an online game branded with the restaurant’s identity. For instance, if the restaurant has a mascot, it could be a prominent character in…
Mobile Marketing: Mobile Banking for Millions of Everyday Indians
In India, from next month onwards, anyone with even a basic mobile phone will be able to perform key banking transactions from it by entering the service code ‘*99#.’ The transactions that will be enabled at the present time are funds transfer, merchant payments and checking a bank account balance. The service will initially be…
Mobile Marketing: An Example of Excellence
Starbucks is the best example of how a business has embraced mobile technology and run with it. It is no wonder that it was awarded the 2012 Marketer of the Year title, the highest honor bestowed by the MobileMarketer.com website. What makes Starbucks a clear champion is the business’s thorough, 360-degree mobile advertising strategy that…
iCloud Outage: Apple’s Decline Shows
On Wednesday June 20, many users of Apple’s iCloud service experienced an outage. In my opinion, this is an early sign of what we all know in our hearts is going to happen: the decline of Apple. The remarkable, brilliant Steve Jobs was the eyes of the Company, and those eyes had a distance vision…
Mobile Marketing: The Text Messaging Laws to Follow to Avoid Fines
If you employ text marketing (i.e., marketing with text messages), then it is vital that you follow the rules of the Telephone Consumer Protection Act (TCPA), unless you actually like being fined millions of dollars. The possibility of being fined is not distant but very real. Case in point: Jiffy Lube. Jiffy Lube failed to…
