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Mobile Marketing: Apple’s Decline – the Statistics
As mentioned in an earlier post, Apple must needs over time slowly slide back into oblivion, primarily because its creative power is now only a miniscule fraction of the supernova it was earlier, due to the untimely death of the genius that was Steve Jobs. Signs of this decay are already evident. I provide here…
Mobile Marketing: Keep Restaurant Customers Happy
A wonderful idea for restaurants: put QR codes on your napkins and engage customers with website content while they are waiting for their order! The web content should be primarily entertainment, usually an online game branded with the restaurant’s identity. For instance, if the restaurant has a mascot, it could be a prominent character in…
Mobile Marketing: Anatomy of a Winning Mobile App
There are more than a million mobile apps available (at the time of this writing) for the iPhone and Android phones combined, but only some of them are downloaded in the hundreds of thousands. Here is a deconstruction of a wildly successful mobile app: “Auto Trader Mobile” Dealer Portal App for the iPhone . This…
Google Play Will Be More Popular by October 2013
Yes, it’s happening as we expected: the Android app platform Google Play is set to record more downloads than the erstwhile title-holder, the Apple App Store. Look at these stats: At the present time, the total number of Apple app downloads is more than the Google Play downloads: HOWEVER, people are downloading apps from Google…
Mobile Website Design: What’s the "Redirect Script"?
When you you buy a mobile website design, it has to come along with a “redirect script” that should be installed in your regular website. In this 2-minute video, I explain in simple terms what this script is. If you stay on to the end, you’ll catch an unbelievable free offer. Start watching now! …
Mobile Marketing: Mobile Banking for Millions of Everyday Indians
In India, from next month onwards, anyone with even a basic mobile phone will be able to perform key banking transactions from it by entering the service code ‘*99#.’ The transactions that will be enabled at the present time are funds transfer, merchant payments and checking a bank account balance. The service will initially be…
