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Mobile Marketing: Mobile Banking for Millions of Everyday Indians
In India, from next month onwards, anyone with even a basic mobile phone will be able to perform key banking transactions from it by entering the service code ‘*99#.’ The transactions that will be enabled at the present time are funds transfer, merchant payments and checking a bank account balance. The service will initially be…
Mobile Marketing: US Smartphone Ownership Statistics
How has smartphone ownership grown in the last two years for various US demographics (income level, ethnicity, age, gender, geography, education)?
Mobile Marketing: Footprints of the Stealth “iPad Mini”
Apple has not made an announcement about it, but expert computer industry trackers have for some time seen unmistakable footprints in supply chain sands… there is an “iPad Mini” in the works, with a screen size between 7 and 8 inches. Analysts predict the launch will be in September, and most probably in China, where…
iCloud Outage: Apple’s Decline Shows
On Wednesday June 20, many users of Apple’s iCloud service experienced an outage. In my opinion, this is an early sign of what we all know in our hearts is going to happen: the decline of Apple. The remarkable, brilliant Steve Jobs was the eyes of the Company, and those eyes had a distance vision…
Mobile Marketing: An Example of Excellence
Starbucks is the best example of how a business has embraced mobile technology and run with it. It is no wonder that it was awarded the 2012 Marketer of the Year title, the highest honor bestowed by the MobileMarketer.com website. What makes Starbucks a clear champion is the business’s thorough, 360-degree mobile advertising strategy that…
Mobile Website Designs: The Must-Have Features
I am sure you are aware that an increasing number of people are surfing the web via their smartphones (Google, on the basis of a study, says that by 2013, more people will access the web from smartphones than from PCs). Most businesses are aware of this and have started to create their mobile websites…
