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Mobile Marketing Infographic: Preferred Text Messages
Responsys, a marketing and advertising services provider, recently surveyed consumers on merchant’s email lists regarding their desire to receive text messages during the holiday season. Our below infographic displays the results: But if you are a…
Mobile Marketing: Keep Restaurant Customers Happy
A wonderful idea for restaurants: put QR codes on your napkins and engage customers with website content while they are waiting for their order! The web content should be primarily entertainment, usually an online game branded with the restaurant’s identity. For instance, if the restaurant has a mascot, it could be a prominent character in…
Google Play Will Be More Popular by October 2013
Yes, it’s happening as we expected: the Android app platform Google Play is set to record more downloads than the erstwhile title-holder, the Apple App Store. Look at these stats: At the present time, the total number of Apple app downloads is more than the Google Play downloads: HOWEVER, people are downloading apps from Google…
Mobile Marketing Tip: Engage Users with a Worthy Cause
Today’s users and web visitors have almost universally developed an allergy to any attempt by companies to be friendly, just as individuals often lose faith in love after being led up the garden path by a string of boyfriends or girlfriends. It therefore often helps a marketer to prove his good intentions by encouraging prospects…
Mobile Marketing: Anatomy of a Winning Mobile App
There are more than a million mobile apps available (at the time of this writing) for the iPhone and Android phones combined, but only some of them are downloaded in the hundreds of thousands. Here is a deconstruction of a wildly successful mobile app: “Auto Trader Mobile” Dealer Portal App for the iPhone . This…
CAD Services: AutoCAD Mobile – Too Many Complaints
AutoCAD 360 is the official AutoCAD® mobile app. Available for Android as well as Apple phones, its earlier versions were called AutoCAD WS. Seeing it in the news and being in the CAD services business, we were of course curious and decided to download it. We were immediately faced with a disincentive for the download….
