{"id":968,"date":"2012-12-28T16:02:16","date_gmt":"2012-12-28T10:32:16","guid":{"rendered":"http:\/\/themagnumgroup.net\/Blog\/?p=968"},"modified":"2020-04-04T12:48:23","modified_gmt":"2020-04-04T07:18:23","slug":"press-releases-no-link-juice","status":"publish","type":"post","link":"https:\/\/themagnumgroup.net\/Blog\/press-releases-no-link-juice\/","title":{"rendered":"SEO: Press Releases Don&rsquo;t Count Anymore?"},"content":{"rendered":"<p><a href=\"http:\/\/www.seroundtable.com\/google-press-release-links-16136.html\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; padding-left: 0px; padding-right: 0px; display: inline; float: left; padding-top: 0px; border-width: 0px;\" title=\"press-releases-not-effective\" alt=\"press-releases-not-effective\" src=\"http:\/\/themagnumgroup.net\/Blog\/wp-content\/uploads\/2012\/12\/press-releases-not-effective.png\" width=\"400\" height=\"404\" align=\"left\" border=\"0\"><\/a>A recent <a href=\"http:\/\/www.seroundtable.com\/google-press-release-links-16136.html\" target=\"_blank\" rel=\"noopener noreferrer\">post on authority SEO website Search Engine Land<\/a> announced some surprising news: Google no longer ranks websites higher because links in press releases point to it.<\/p>\n<p>Some astute comments on the above page point out, however, that although the links in the press release websites themselves transmit no \u201clink juice\u201d at all to the target website, if the press release is picked up by a high-authority news website and posted there, then those links will send copious juice to the target website.<\/p>\n<p>So how do you engineer your press release to be picked up by high-authority news websites?<\/p>\n<p>Simple: <em>You make sure that your press releases are newsworthy!<\/em><\/p>\n<p><iframe loading=\"lazy\" style=\"width: 675px; height: 200px; overflow: hidden; border-style: none;\" src=\"\/\/www.facebook.com\/plugins\/likebox.php?href=http%3A%2F%2Fwww.facebook.com%2Ftmgmob1&amp;width=675&amp;height=200&amp;show_faces=true&amp;colorscheme=light&amp;stream=false&amp;border_color&amp;header=true&amp;appId=131421386997714\" height=\"240\" width=\"320\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>To do this, read your press release with the eyes of a news-hungry journalist\u2026 <em>is the news in the release something your editor would commend you on finding?<\/em><\/p>\n<p>The net result of Google\u2019s above policy is the improvement in the content posted on press release websites\u2026 at no cost to them (if they allow free posting).<\/p>\n<p>And let us again remember, with our heads bowed in reverence, that any change in Google\u2019s SEO policy causes significant changes to websites with one degree of separation (press release websites in this case)!<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"http:\/\/themagnumgroup.net\/lucky2.gif\"><\/p>\n<div class=\"wlWriterEditableSmartContent\" id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:68cd89ab-947c-44e1-9c02-f6accfaede08\" style=\"margin: 0px; display: inline; float: none; font-size: 8pt; padding: 0px;\">Technorati Tags: <a href=\"http:\/\/technorati.com\/tags\/seo\" rel=\"tag\">seo<\/a>,<a href=\"http:\/\/technorati.com\/tags\/google\" rel=\"tag\">google<\/a>,<a href=\"http:\/\/technorati.com\/tags\/press+releases\" rel=\"tag\">press releases<\/a>,<a href=\"http:\/\/technorati.com\/tags\/matt+cutts\" rel=\"tag\">matt cutts<\/a>,<a href=\"http:\/\/technorati.com\/tags\/backlinks\" rel=\"tag\">backlinks<\/a>,<a href=\"http:\/\/technorati.com\/tags\/backlinking\" rel=\"tag\">backlinking<\/a>,<a href=\"http:\/\/technorati.com\/tags\/link+juice\" rel=\"tag\">link juice<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A recent post on authority SEO website Search Engine Land announced some surprising news: Google no longer ranks websites higher because links in press releases point to it. Some astute comments on the above page point out, however, that although the links in the press release websites themselves transmit no \u201clink juice\u201d at all to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[250,5],"tags":[],"class_list":["post-968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing","category-seo"],"_links":{"self":[{"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/posts\/968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/comments?post=968"}],"version-history":[{"count":10,"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/posts\/968\/revisions"}],"predecessor-version":[{"id":5453,"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/posts\/968\/revisions\/5453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/media\/5452"}],"wp:attachment":[{"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/media?parent=968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/categories?post=968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/tags?post=968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}