{"id":821,"date":"2012-11-25T21:42:00","date_gmt":"2012-11-25T16:12:00","guid":{"rendered":"http:\/\/themagnumgroup.net\/Blog\/?p=821"},"modified":"2020-04-04T13:08:19","modified_gmt":"2020-04-04T07:38:19","slug":"increase-tv-ad-engagement","status":"publish","type":"post","link":"https:\/\/themagnumgroup.net\/Blog\/increase-tv-ad-engagement\/","title":{"rendered":"TV Advertisers: How to Increase Viewer Engagement 45%"},"content":{"rendered":"

TV viewers are increasingly using their mobiles to access the Internet when prompted to do so by the programs they are watching (this is called \u201cusing the second screen\u201d, by the way).<\/p>\n

\"\"<\/a>One application that enables this is Shazam<\/a>. Shazam is an audio identification and tagging tool that mobile users upload into their phones from the Apple App Store or Google Play.<\/p>\n

TV program sponsors contract with Shazam to make their programs’ audio streams recognizable by the Shazam app. The sponsors then display a Shazam icon throughout the duration of their programs.<\/p>\n

If viewers point their mobile phone cameras to this icon, their mobile browsers are at once taken to the website of the sponsors’ preprogrammed choice. This website typically displays further information related to the program, often including ‘engagement bait’ like special deals or mobile games.<\/p>\n

That said, a recent case study by Frank N. Magid Associates<\/a> determined that 68 per cent of people who use Shazam<\/a>‘s app as described above then go on to engage with the advertiser\u2019s brand further, again as described above (visiting the resulting website, checking out deals, playing a game et al) including activities such as visiting its site, checking out offers, or searching for a local retailer. Of those who do not use the app, only 23% engaged further.<\/p>\n

\"soundhound-logo\"<\/a>Shazam is not the only one in the game: Soundhound<\/a> and Zeebox<\/a> are other noteworthy apps that serve the same purpose.<\/p>\n

\"zeebox_logo\"<\/a><\/p>\n

If you are a TV advertiser, these sound-identifying apps are definitely something you want to think about!<\/p>\n

 <\/p>\n

Source: mobilemarketingmagazine<\/a><\/p>\n

 <\/p>\n

To your success,<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

TV viewers are increasingly using their mobiles to access the Internet when prompted to do so by the programs they are watching (this is called \u201cusing the second screen\u201d, by the way). One application that enables this is Shazam. Shazam is an audio identification and tagging tool that mobile users upload into their phones from…<\/p>\n","protected":false},"author":1,"featured_media":5466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[250,215],"tags":[],"class_list":["post-821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing","category-mobile-marketing-2"],"_links":{"self":[{"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/posts\/821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/comments?post=821"}],"version-history":[{"count":11,"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/posts\/821\/revisions"}],"predecessor-version":[{"id":5491,"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/posts\/821\/revisions\/5491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/media\/5466"}],"wp:attachment":[{"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/media?parent=821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/categories?post=821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/tags?post=821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}