{"id":4448,"date":"2014-03-31T16:27:05","date_gmt":"2014-03-31T10:57:05","guid":{"rendered":"http:\/\/themagnumgroup.net\/Blog\/?p=4448"},"modified":"2020-04-04T11:51:46","modified_gmt":"2020-04-04T06:21:46","slug":"when-data-analytics-goes-wrong","status":"publish","type":"post","link":"https:\/\/themagnumgroup.net\/Blog\/when-data-analytics-goes-wrong\/","title":{"rendered":"When Data Analytics Goes Wrong"},"content":{"rendered":"<p><a href=\"http:\/\/themagnumgroup.net\/Blog\/wp-content\/uploads\/2014\/03\/deficientdatakills1.png\"><img loading=\"lazy\" decoding=\"async\" style=\"float: none; margin-left: auto; display: block; margin-right: auto; border-width: 0px;\" title=\"deficient-data-kills\" src=\"http:\/\/themagnumgroup.net\/Blog\/wp-content\/uploads\/2014\/03\/deficientdatakills_thumb1.png\" alt=\"deficient-data-kills\" width=\"605\" height=\"288\" border=\"0\" \/><\/a><\/p>\n<p>We read an interesting article on the Internet recently which succinctly describes how data analytics can easily lead to wrong conclusions.<\/p>\n<p>The illustration was simple and eye-opening: A man with only two hours\u2019 sleep the previous night rear-ends a car at a red light. Based on the data thus far, we conclude that his lack of sleep caused a lack of attention.<\/p>\n<p>This is an example of a wrong conclusion drawn from data analysis. The deficiency of the analysis is that the data did not log all possible factors that had a bearing on the mishap. For instance, was the man busy tweeting from his phone at the time? Was there a defect in the road? Did the brakes fail?<\/p>\n<p>The lesson here is that prior to embarking on a data analysis project, we should make sure the data is comprehensive. If it isn\u2019t, either draw conclusions with a rider mentioning which factors were not considered, or declare that the data is insufficient for the task (this might cost you additional revenue, but will preserve your reputation).<\/p>\n<p><a href=\"http:\/\/www.business2community.com\/marketing\/marketing-data-analysis-may-unreliable-0824832\" target=\"_blank\" rel=\"noopener noreferrer\">Read the article we read<\/a><\/p>\n<p><a href=\"http:\/\/themagnumgroup.net\/Blog\/wp-content\/uploads\/2014\/03\/lucky21.gif\"><img loading=\"lazy\" decoding=\"async\" style=\"display: inline; border-width: 0px;\" title=\"lucky2\" src=\"http:\/\/themagnumgroup.net\/Blog\/wp-content\/uploads\/2014\/03\/lucky2_thumb.gif\" alt=\"lucky2\" width=\"244\" height=\"59\" border=\"0\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We read an interesting article on the Internet recently which succinctly describes how data analytics can easily lead to wrong conclusions. The illustration was simple and eye-opening: A man with only two hours\u2019 sleep the previous night rear-ends a car at a red light. Based on the data thus far, we conclude that his lack&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[258],"tags":[],"class_list":["post-4448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-databases"],"_links":{"self":[{"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/posts\/4448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/comments?post=4448"}],"version-history":[{"count":3,"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/posts\/4448\/revisions"}],"predecessor-version":[{"id":5385,"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/posts\/4448\/revisions\/5385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/media\/5384"}],"wp:attachment":[{"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/media?parent=4448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/categories?post=4448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/tags?post=4448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}