{"id":1015,"date":"2013-01-14T00:03:37","date_gmt":"2013-01-13T18:33:37","guid":{"rendered":"http:\/\/themagnumgroup.net\/Blog\/?p=1015"},"modified":"2020-04-04T12:45:14","modified_gmt":"2020-04-04T07:15:14","slug":"twitter-contests","status":"publish","type":"post","link":"https:\/\/themagnumgroup.net\/Blog\/twitter-contests\/","title":{"rendered":"Example of a Simple Twitter Contest for Mobile"},"content":{"rendered":"<p>A great way to build relationships with fans is to hold a contest that promises a relevant, expensive prize. Dunkin\u2019 Donuts has done just that.<\/p>\n<p>The aim of the contest was to promote Dunkin\u2019 K-Cup Packs, which are basically packs of coffee to use in Keurig\u00ae K-Cup\u00ae home coffee makers. There was already a lot of enthusiasm about the Packs on Dunkin\u2019s social media channels, and the contest further fueled that.<\/p>\n<p><a href=\"http:\/\/themagnumgroup.net\/Blog\/wp-content\/uploads\/2013\/01\/dunkin-donuts-contest.png\"><img loading=\"lazy\" decoding=\"async\" title=\"dunkin-donuts-contest\" style=\"border-left-width: 0px; border-right-width: 0px; background-image: none; border-bottom-width: 0px; float: left; padding-top: 0px; padding-left: 0px; display: inline; padding-right: 0px; border-top-width: 0px\" border=\"0\" alt=\"dunkin-donuts-contest\" align=\"left\" src=\"http:\/\/themagnumgroup.net\/Blog\/wp-content\/uploads\/2013\/01\/dunkin-donuts-contest_thumb.png\" width=\"400\" height=\"400\"><\/a>The core idea was for fans to guess the flavor of Dunkin\u2019s next K-Pack and tweet the guess with the hashtag #NextDDkcup.<\/p>\n<p>Dunkin\u2019 collected all those tweets by searching on the #NextDDkcup hashtag and gave away prizes every day. The daily prizes were 3 $50 mgifts (an mgift is a Dunkin\u2019 gift card which can be sent from the Dunkin\u2019 mobile app through email, SMS or Facebook).<\/p>\n<p>To enhance participants\u2019 interest, Dunkin\u2019 added visual entertainment. Its Twitter profile page initially showed a layer of coffee beans. The beans slowly fell away based on the number of tweets the contest was receiving, and as it did so the new flavor was gradually revealed (see image above).<\/p>\n<p>Our take is that this is a model that can be replicated by smaller businesses easily. Collecting hashtagged tweets is a simple process, as is random drawing. Gradually peeling back an overlay on a profile graphic is achieved with little effort using free graphic editors like Gimp or Inkscape.<\/p>\n<p>So set up your contest today and put the word out about your brand or product!<\/p>\n<p>TMG specializes in mobile marketing, and you can learn more about our offerings <a href=\"http:\/\/themagnumgroup.net\/mobile-marketing-services.htm\">here<\/a>.<\/p>\n<p>Do let us hear from you &#8212;<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"http:\/\/themagnumgroup.net\/lucky2.gif\"><\/p>\n<p><iframe loading=\"lazy\" style=\"border-top-style: none; overflow: hidden; border-left-style: none; height: 200px; border-bottom-style: none; border-right-style: none; width: 675px\" height=\"240\" src=\"\/\/www.facebook.com\/plugins\/likebox.php?href=http%3A%2F%2Fwww.facebook.com%2Ftmgmob1&amp;width=675&amp;height=200&amp;show_faces=true&amp;colorscheme=light&amp;stream=false&amp;border_color&amp;header=true&amp;appId=131421386997714\" frameborder=\"0\" width=\"320\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"font-size: 8pt; float: left; padding-bottom: 0px; padding-top: 0px; padding-left: 0px; margin: 0px; padding-right: 0px; width: 60%\">\n<h3>Related Content from Around the Web:<\/h3>\n<div><a href=\"http:\/\/www.hashtags.org\/platforms\/twitter\/how-twitter-contests-help-maximize-business-growth\/\" target=\"_blank\" rel=\"noopener noreferrer\">How Twitter Contests Help Maximize Business Growth<\/a><br \/>\nConducting contests on Twitter is a great way to get your target market engaged and your product exposed to a wider audience. Here&#8217;s how to maximize its business growing potential.<\/div>\n<div>&nbsp;<\/div>\n<div><a href=\"http:\/\/www.iaweo.com\/your-checklist-for-running-facebooktwitter-contests\/\" target=\"_blank\" rel=\"noopener noreferrer\">Your Checklist For Running Facebook\/Twitter Contests<\/a><br \/>\nEven better, using platforms like Facebook and Twitter to run contests or promotions is a highly effective way to establish your brand, reward your customers, generate sales, and build an ongoing relationship with your larger&#8230;<\/div>\n<div>&nbsp;<\/div>\n<div><a href=\"http:\/\/storylinepr.wordpress.com\/2012\/10\/24\/how-to-create-an-effective-twitter-contest-quick-case-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to create an effective Twitter contest \u2013 quick case study | who &#8230;<\/a><br \/>\nWe&#8217;ve seen a lot of twitter contests as of late and stumbled across this one that gets our &#8216;two thumbs up&#8217;. Scotiabank has teamed up with Amex to create a social media campaign called The Tweet Escape. Intriguing, right?<\/div>\n<\/div>\n<div style=\"float: left; margin-left: 120px; line-height: 1em\"><script type=\"text\/javascript\" src=\"http:\/\/forms.aweber.com\/form\/67\/700066867.js\"><\/script><\/div>\n<div style=\"clear: both\">&nbsp;<\/div>\n<div id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:e0283854-dd8c-49d6-bab7-20721c9788bc\" class=\"wlWriterEditableSmartContent\" style=\"font-size: 8pt; float: none; padding-bottom: 0px; padding-top: 0px; padding-left: 0px; margin: 0px; display: inline; padding-right: 0px\">Technorati Tags: <a href=\"http:\/\/technorati.com\/tags\/twitter\" rel=\"tag\">twitter<\/a>,<a href=\"http:\/\/technorati.com\/tags\/mobile+marketing\" rel=\"tag\">mobile marketing<\/a>,<a href=\"http:\/\/technorati.com\/tags\/tmg\" rel=\"tag\">tmg<\/a>,<a href=\"http:\/\/technorati.com\/tags\/dunkin'+donuts\" rel=\"tag\">dunkin&#8217; donuts<\/a>,<a href=\"http:\/\/technorati.com\/tags\/socialmedia\" rel=\"tag\">socialmedia<\/a>,<a href=\"http:\/\/technorati.com\/tags\/social+media+contests\" rel=\"tag\">social media contests<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A great way to build relationships with fans is to hold a contest that promises a relevant, expensive prize. Dunkin\u2019 Donuts has done just that. The aim of the contest was to promote Dunkin\u2019 K-Cup Packs, which are basically packs of coffee to use in Keurig\u00ae K-Cup\u00ae home coffee makers. There was already a lot&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[250,215],"tags":[],"class_list":["post-1015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing","category-mobile-marketing-2"],"_links":{"self":[{"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/posts\/1015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/comments?post=1015"}],"version-history":[{"count":13,"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/posts\/1015\/revisions"}],"predecessor-version":[{"id":5447,"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/posts\/1015\/revisions\/5447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/media\/5446"}],"wp:attachment":[{"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/media?parent=1015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/categories?post=1015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/themagnumgroup.net\/Blog\/wp-json\/wp\/v2\/tags?post=1015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}