{"id":1002,"date":"2013-01-10T21:00:17","date_gmt":"2013-01-10T15:30:17","guid":{"rendered":"http:\/\/themagnumgroup.net\/Blog\/?p=1002"},"modified":"2020-04-04T12:45:49","modified_gmt":"2020-04-04T07:15:49","slug":"minfographics","status":"publish","type":"post","link":"https:\/\/themagnumgroup.net\/Blog\/minfographics\/","title":{"rendered":"Announcing the Discovery of the Minfographic"},"content":{"rendered":"

The majority of today\u2019s infographics each contain a large, diverse collection of information.<\/p>\n

Let\u2019s have a look at some typical infographics. below is a screenshot take from the Google Images results of the keyword \"infographics-2\"<\/a>\u201cinfographic\u201d, with the dimensions of the full size of each infographic annotated over it.<\/p>\n

And then, there\u2019s this fact: Industry reports cite a Comscore<\/a> study determining that the average time users spend on a web page is 40 seconds\u2026 and shrinking.<\/em><\/strong><\/p>\n

That being the case, look at the dimensions and complexity of the infographics at left. How many of them could a user do justice to in 40 seconds?<\/p>\n

None.<\/strong><\/em><\/p>\n

What is obviously needed is for infographics to come in smaller sizes with an amount of information clearly digestible in 40 seconds.<\/p>\n

To exploit these conditions of size and information density, a smaller, less dense species infographic has naturally evolved: the minfographic<\/strong>.<\/em><\/p>\n

A minfographic<\/strong> is typically sized at 400 x 400 pixels and illustrates of one or two data sets only. An example of a minfographic is shown below:<\/p>\n

\"mobile-shopper-behavior\"<\/a><\/p>\n

It contains just enough information that can be absorbed in 40 seconds by the average user.<\/p>\n

The 400 x 400 pixel size is ideal for it to be uploaded to Facebook with all of it being visible on the Facebook page or profile (this will change to 512 x 512 pixels in the near future when Facebook increases the width of its timeline column to 512 pixels; nevertheless, the number of data sets depicted should stay the same because of the 40-second viewing constraint).<\/p>\n

Compatibility with Facebook is important: studies by Buddy Media<\/a> show that on Facebook, visitors to your profile or page are more likely to click \u201cLike\u201d if there is a large image rather the usual thumbnail (which Facebook shows automatically if your status update contains a link).<\/p>\n

A bonus benefit of the minfographic is that since it is less complex than its predecessors, it takes less time to produce and does not need a graphic design superhero for putting it together.<\/p>\n

Our prediction is that the old format infographics, which we suspect were sized for print media, will gradually die off, leaving only minfographics to graze the plains of the Internet.<\/p>\n

Well, as Charles Darwin probably said, \u201cthat\u2019s evolution!<\/em>\u201d<\/p>\n

\"\"<\/p>\n