Mobile Marketing Infographic: Preferred Text Messages
Responsys, a marketing and advertising services provider, recently surveyed consumers on merchant’s email lists regarding their desire to receive text messages during the holiday season. Our below infographic displays the results:
But if you are a merchant don’t even dream of sending messages out to your email subscribers without getting them to specifically opt in for messages… unless, of course, you really love being fined millions of dollars (like Jiffy Lube or Papa John’s… read our post on that here).
To your success in permission-based text messaging,
