Mobile marketing appears in friendly places, this time on your glass of Guinness! This is an example of “Augmented Reality”, one of the more recent methods employed by wealthier advertisers in their mobile marketing campaigns. The “reality” is that you’re in your favourite bar about to order a beer (or ale or whatever… don’t ask…
Don’t think for a moment that large corporations always get mobile marketing right. They totally underperformed during the Super Bowl.
At left is a QR code, which you are most possibly seeing with increasing frequency in diverse places. This is readable by a smartphone. There are several interesting ways in which it can be put to use, and I describe them in the video below. Take a look. You can look forward…
