As mentioned in an earlier post, Apple must needs over time slowly slide back into oblivion, primarily because its creative power is now only a miniscule fraction of the supernova it was earlier, due to the untimely death of the genius that was Steve Jobs. Signs of this decay are already evident. I provide here…
Responsys, a marketing and advertising services provider, recently surveyed consumers on merchant’s email lists regarding their desire to receive text messages during the holiday season. Our below infographic displays the results: But if you are a…
If you employ text marketing (i.e., marketing with text messages), then it is vital that you follow the rules of the Telephone Consumer Protection Act (TCPA), unless you actually like being fined millions of dollars. The possibility of being fined is not distant but very real. Case in point: Jiffy Lube. Jiffy Lube failed to…
In India, from next month onwards, anyone with even a basic mobile phone will be able to perform key banking transactions from it by entering the service code ‘*99#.’ The transactions that will be enabled at the present time are funds transfer, merchant payments and checking a bank account balance. The service will initially be…
According to recent buzz, Google Play and the iOS App Store (hereinafter termed “the big two”) are the new search engines. It is therefore appropriate to start paying attention to the literature on how to make one’s app rank high in the search results of the the big two, aka “mobile app seo” (seo =…
