mobile apps | The TMG Blog

Mobile Marketing: Google Play SEO

According to recent buzz, Google Play and the iOS App Store (hereinafter termed “the big two”) are the new search engines. It is therefore appropriate to start paying attention to the literature on how to make one’s app rank high in the search results of the the big two, aka “mobile app seo” (seo =…

Mobile Marketing

Mobile Marketing: Anatomy of a Winning Mobile App

There are more than a million mobile apps available (at the time of this writing) for the iPhone and Android phones combined, but only some of them are downloaded in the hundreds of thousands. Here is a deconstruction of a wildly successful mobile app: “Auto Trader Mobile” Dealer Portal App for the iPhone . This…