What percent of your target audience owns a smartphone? How has smartphone ownership grown in the last two years for various US demographics (income level, ethnicity, age, gender, geography, education)? Get all the answers from this no-fluff infographic and use it to plan your expenditure on mobile marketing:
Hope you benefit from it!
At left is a QR code, which you are most possibly seeing with increasing frequency in diverse places. This is readable by a smartphone. There are several interesting ways in which it can be put to use, and I describe them in the video below. Take a look. You can look forward…
There are more than a million mobile apps available (at the time of this writing) for the iPhone and Android phones combined, but only some of them are downloaded in the hundreds of thousands. Here is a deconstruction of a wildly successful mobile app: “Auto Trader Mobile” Dealer Portal App for the iPhone . This…
Are you revisiting that state of mind where you are confused trying to decide what to give someone for Christmas? Here’s an idea to help you move on to your next state of mind. Gift an app from the Apple App Store. Yes, Apple has reintroduced functionality into the iOS for buying the app of…
A great way to build relationships with fans is to hold a contest that promises a relevant, expensive prize. Dunkin’ Donuts has done just that. The aim of the contest was to promote Dunkin’ K-Cup Packs, which are basically packs of coffee to use in Keurig® K-Cup® home coffee makers. There was already a lot…
Here’s an infographic with important statistics on the expectations and attitudes of US mobile users. Enjoy! Somehow I get the feeling that the last stat is an underestimate Want to become knowledgeable on Mobile Marketing so that you can start a campaign soon? Like our Mobile Marketing page to get a good grip on the…
E-marketer has come out with a report on how long US residents spend on each day viewing the different types of media. Here is a graphic describing the findings: Mobile web viewing is clocking in at a respectable one hour and 22 minutes, and this is more than the time spent perusing print media. At…
