There are more than a million mobile apps available (at the time of this writing) for the iPhone and Android phones combined, but only some of them are downloaded in the hundreds of thousands. Here is a deconstruction of a wildly successful mobile app: “Auto Trader Mobile” Dealer Portal App for the iPhone . This…
Today’s users and web visitors have almost universally developed an allergy to any attempt by companies to be friendly, just as individuals often lose faith in love after being led up the garden path by a string of boyfriends or girlfriends. It therefore often helps a marketer to prove his good intentions by encouraging prospects…
A wonderful idea for restaurants: put QR codes on your napkins and engage customers with website content while they are waiting for their order! The web content should be primarily entertainment, usually an online game branded with the restaurant’s identity. For instance, if the restaurant has a mascot, it could be a prominent character in…
Apple has not made an announcement about it, but expert computer industry trackers have for some time seen unmistakable footprints in supply chain sands… there is an “iPad Mini” in the works, with a screen size between 7 and 8 inches. Analysts predict the launch will be in September, and most probably in China, where…
Internet-based retail industry giant Amazon is set to kick off its own smartphone. Sources acquainted with Amazon’s intentions tell Bloomberg that the organization is now looking for numerous wireless technology patents to lay the groundwork for production of the actual device. Although not much is known of the pending program for the time being, it…