Responsys, a marketing and advertising services provider, recently surveyed consumers on merchant’s email lists regarding their desire to receive text messages during the holiday season. Our below infographic displays the results: But if you are a…
I am sure you are aware that an increasing number of people are surfing the web via their smartphones (Google, on the basis of a study, says that by 2013, more people will access the web from smartphones than from PCs). Most businesses are aware of this and have started to create their mobile websites…
SEO fans like me no doubt remember how Vanessa Fox was one of the most visible Google employees some years back (she left in 2007 and is now an entrepreneur-in-residence with Ignition Partners). I recently read on the TopRank website that she figures in a new book, ‘Pioneers of Digital.’ Having ‘got to know her’…
If you employ text marketing (i.e., marketing with text messages), then it is vital that you follow the rules of the Telephone Consumer Protection Act (TCPA), unless you actually like being fined millions of dollars. The possibility of being fined is not distant but very real. Case in point: Jiffy Lube. Jiffy Lube failed to…
TV viewers are increasingly using their mobiles to access the Internet when prompted to do so by the programs they are watching (this is called “using the second screen”, by the way). One application that enables this is Shazam. Shazam is an audio identification and tagging tool that mobile users upload into their phones from…
