Mobile Marketing: Anatomy of a Winning Mobile App
There are more than a million mobile apps available (at the time of this writing) for the iPhone and Android phones combined, but only some of them are downloaded in the hundreds of thousands.
Here is a deconstruction of a wildly successful mobile app: “Auto Trader Mobile” Dealer Portal App for the iPhone . This app was crowned The Most Effective b2b App by Mobile Marketing Magazine in 2011.
The app is aimed at car dealers and provides several features which are engaging to them:
It enables dealers to set up and manage their ads on the AutoTrader website from their iPhone. These ads advertise their stock of cars for sale and allows them to take photos and edit ads when they are travelling.- It incorporates a “Profit Indicator” that calculates the margin they will make on a certain car, and suggests the price they should but the car at. This information is based on real-time, accurate, market-based intelligence, reducing the risk associated with purchase, and maximizing potential for profit when reselling the vehicle.
What Can Be Distilled from This
This mobile app succeeded because it embodied one of the important strategies for user engagement: valuable utility (ad editing, photo uploading, buying and selling price calculation, all while on the move).
Incidentally, the other proven strategy for user engagement is entertainment (an absorbing song, movie or game, for instance). Note that either one of these strategies is sufficient to create a winning app.
Whatever your mobile app requirements may be, TMG can translate them into reality. Don’t wait until someone else beats you to it: message us with your requirement here.
To your app success,
