TV Advertisers: How to Increase Viewer Engagement 45%
TV viewers are increasingly using their mobiles to access the Internet when prompted to do so by the programs they are watching (this is called “using the second screen”, by the way).
One application that enables this is Shazam. Shazam is an audio identification and tagging tool that mobile users upload into their phones from the Apple App Store or Google Play.
TV program sponsors contract with Shazam to make their programs’ audio streams recognizable by the Shazam app. The sponsors then display a Shazam icon throughout the duration of their programs.
If viewers point their mobile phone cameras to this icon, their mobile browsers are at once taken to the website of the sponsors’ preprogrammed choice. This website typically displays further information related to the program, often including ‘engagement bait’ like special deals or mobile games.
That said, a recent case study by Frank N. Magid Associates determined that 68 per cent of people who use Shazam‘s app as described above then go on to engage with the advertiser’s brand further, again as described above (visiting the resulting website, checking out deals, playing a game et al) including activities such as visiting its site, checking out offers, or searching for a local retailer. Of those who do not use the app, only 23% engaged further.
Shazam is not the only one in the game: Soundhound and Zeebox are other noteworthy apps that serve the same purpose.
If you are a TV advertiser, these sound-identifying apps are definitely something you want to think about!
Source: mobilemarketingmagazine
To your success,
Wow- This is amazing technology!
Yes, you should try it sometime!
I just got mine now! Wow…what a fun APP!
Yeah- I totally just used this to figure out the name of a band. Awesome!
Yes, it’s amazing. You never again have to wonder who’s singing a song… on the radio, on TV or on the Internet!
I wonder how much Shazma cost? I can’t wait to use this!
The good news is that it costs nothing! Get it from the App Store or from Google Play, Angela —
Yeah- I just got mine, it was super easy to install too. I hate apps that a pain…but this one was so easy!
This is SO awesome that this APP is free! Watching for where I can use this.
One place I use it is when I like a song playing on the radio and want to know it’s name and artist… just make Shazam listen to it and BANG, it identifies it!
That is awesome. I am going to try it today!
lol! Yeah….like BANG- it’s really cool!
Shazam is a really cool technology! I am amazed with what it can do.
Yes, it is amazing. It must have a library of millions of songs and the capability to quickly match what you are listening to with a song in the library. I’m sure that processing is not done by your phone but by a massive Shazam data center somewhere…
i love using this when I’m watching tv and I can quickly learn what the song is….It’s like SHAZAM—Got it!