Starbucks is the best example of how a business has embraced mobile technology and run with it. It is no wonder that it was awarded the 2012 Marketer of the Year title, the highest honor bestowed by the MobileMarketer.com website. What makes Starbucks a clear champion is the business’s thorough, 360-degree mobile advertising strategy that…
Are you revisiting that state of mind where you are confused trying to decide what to give someone for Christmas? Here’s an idea to help you move on to your next state of mind. Gift an app from the Apple App Store. Yes, Apple has reintroduced functionality into the iOS for buying the app of…
Facebook has introduced a quick and easy way to set up ads asking viewers to “Like” a page. As of the time of this writing, it has been provided to a limited number of SMB pages (defined as pages with less than 10,000 fans), with the assurance that all SMB pages will have the functionality…
Responsys, a marketing and advertising services provider, recently surveyed consumers on merchant’s email lists regarding their desire to receive text messages during the holiday season. Our below infographic displays the results: But if you are a…
I am sure you are aware that an increasing number of people are surfing the web via their smartphones (Google, on the basis of a study, says that by 2013, more people will access the web from smartphones than from PCs). Most businesses are aware of this and have started to create their mobile websites…
