What percent of your target audience owns a smartphone? How has smartphone ownership grown in the last two years for various US demographics (income level, ethnicity, age, gender, geography, education)? Get all the answers from this no-fluff infographic and use it to plan your expenditure on mobile marketing:
Hope you benefit from it!
I am sure you are aware that an increasing number of people are surfing the web via their smartphones (Google, on the basis of a study, says that by 2013, more people will access the web from smartphones than from PCs). Most businesses are aware of this and have started to create their mobile websites…
Yes, the numbers are in. On average, tablets are bringing in more traffic than smartphones. The Adobe Digital index, compiled from more than 100 billion visits to more than 1,000 websites worldwide, shows that global tablet traffic surpassed global smartphone traffic by 1% in February 2013. This is the first time in the history of…
On Wednesday June 20, many users of Apple’s iCloud service experienced an outage. In my opinion, this is an early sign of what we all know in our hearts is going to happen: the decline of Apple. The remarkable, brilliant Steve Jobs was the eyes of the Company, and those eyes had a distance vision…
TV viewers are increasingly using their mobiles to access the Internet when prompted to do so by the programs they are watching (this is called “using the second screen”, by the way). One application that enables this is Shazam. Shazam is an audio identification and tagging tool that mobile users upload into their phones from…
When you you buy a mobile website design, it has to come along with a “redirect script” that should be installed in your regular website. In this 2-minute video, I explain in simple terms what this script is. If you stay on to the end, you’ll catch an unbelievable free offer. Start watching now! …
There are more than a million mobile apps available (at the time of this writing) for the iPhone and Android phones combined, but only some of them are downloaded in the hundreds of thousands. Here is a deconstruction of a wildly successful mobile app: “Auto Trader Mobile” Dealer Portal App for the iPhone . This…
