Google Web Design Analyzed: Google Groups Beta

There were eye-popping findings in the source code and external CSS  (Cascading Style Sheet) file of Google Groups Beta.

• The source HTML was 95% tables: the only div was the footer
• There were many nested tables in the  body  section
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Marketing Experiments Lab Acquires Marketing Sherpa!

One respected research heavyweight has acquired another: Marketing Experiments Lab has  bought Marketing Sherpa!

We at The Magnum Group rely heavily on the research of these firms for cutting-edge web design and web marketing guidelines. We’d go so far as to say that these firms continually make important contributions to the evolution of the Internet.

Now that they are close-coupled, we are sure these contributions will have enhanced content and we keenly look forward to them.

Technorati Tags: marketing+experiments

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Simplicity in Web Design is What Works!

The results are out: if you want a web page to be effective, don’t confuse the visitor with columns to the left and right; also, even if you have only a single column on your page, don’t pepper it with links, put only the ones that are essential for that page.

If you think a web page should be “pretty looking” with plenty of graphics and “comprehensive” with a gazillion links, then you’re making a fatal error.

If you want to listen to some absolutely fantastic experimental results on this from a renowned authority on the subject, catch this audio file from MarketingExperiments.com. The host is famous web author Nick Usborne, who works closely with the founder of MarketingExperiments.com, Dr. Flint McGlaughlin.

Needless to say, when we design a web site, we will push hard for uncluttered design. And we are not the only ones thinking this way. Most of Google’s new sites follow these guidelines. Look at Google Groups Beta for an example!

© 2006 - 2008 The Magnum Group. Reproduction of our content in any form without prior, specific written permission is prohibited.

Learn more about our Engineering drafting and architectural drafting services