Category: Databases

Big Data Success Story: Airbnb, the Rentals Listing Site

The airbnb website puts together travellers with people who have space to rent. The spaces, according to airbnb, can be anything from “futons on the floor to castles on the hilltop.” Airbnb noticed over time that some space listings attracted

Big Data Analysis Identifies Entrepreneurs

A venture capital company identifies entrepreneurs and offers them funding even before the entrepreneurs know they are entrepreneurs! Imagine you are sitting on your front porch when a dump truck rolls up. It backs into your driveway and dumps a

Big Data Success Story: Domino’s Pizza

Some years back, Domino’s decided to get feedback from their customers, then mine that data to improve revenues. They put a survey on their website asking customers to rate their purchase. They also collected social media postings about them. The

Big Data Success Story: Selling More Pop-Tarts

  Everyone loves pop-tarts, especially the strawberry kind. And Walmart decided to take this to the next level with a little help from Big Data. As you may have heard, Walmart tirelessly collects data on each of its customers, then

Big Data Success Story: At SXSW (South by Southwest Music Festival)

As music festivals go, this one is a juggernaut. Crowds roll onto the entry gates in towering waves, presenting ticket booths with a challenging task. At the most recent instance, ticketing began to take too long. People in the queues