Mobile Marketing: Footprints of the Stealth “iPad Mini”

by Lucky Balaraman
Executive Director, The Magnum Group
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Apple has not made an announcement about it, but expert computer industry trackers have for some time seen unmistakable footprints in supply chain sands… there is an “iPad Mini” in the works, with a screen size between 7 and 8 inches.

Analysts predict the launch will be in September, and most probably in China, where Apple currently plays second fiddle to low-cost tablets from local manufacturers Huawei and Lenovo.

“We would not be surprised if certain customers end up owning both a regular-sized iPad and an ‘iPad Mini,’ swapping between the two devices for different occasions,” said Brian White of Topeka Capital Markets to investors this week.

“With the introduction of iCloud, the content on the two iPads can be automatically duplicated and thus easier to swap between Apple devices,“ he added.

The late Steve Jobs, brilliant visionary and co-founder of Apple, once said that a 7-inch tablet would be “dead on arrival.”  “One naturally thinks that a 7-inch screen would offer 70 percent of the benefits of a 10-inch screen. Unfortunately, this is far from the truth. … The reason we [won't] make a 7-inch tablet isn’t because we don’t want to hit [a lower] price point, it’s because we think the screen is too small to express the software.”

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Further reading:
Forbes, Mobile Marketing Watch, The Street