Big Data Success Story: Domino’s Pizza


Some years back, Domino’s decided to get feedback from their customers, then mine that data to improve revenues.

They put a survey on their website asking customers to rate their purchase. They also collected social media postings about them. The result: people were significantly disgruntled with their pizza, especially the crust and the sauce.

They then looked at the same data from a different angle: what should they do to win back customers? They used the results to modify their process and woohoo, sales went up by 9%!

A similar study of your data may lead to strategies that improve your performance, too. Interested to know if there is potential for this? Message us here for a discussion, maybe there’s gold in them thar data!

Lucky Balaraman

Executive Director, The Magnum Group

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